This is fucked up
PETA's always been kinda weird, but their latest campaign takes the cake. It's an attempt to cash in on the well-known fact that people prefer to help "cute" animals - like pandas - and not "uncute" animals - like sugar gliders. So, since no one wants to help fish, you get to make your fish cute! Like mine:
Create Your Own Sea Kitten at peta.org!
Create Your Own Sea Kitten at peta.org!
no subject
I saw something about how people are attracted to animals that resemble young children in appearance or behavior. It makes a lot of sense, things that display innocence or are curious are very endearing.