this is not a journal title

Go check this out. After the ad finishes playing, turn up your speakers when they say "But now a new genre has emerged," and when there's a girl's knees in torn jeans with a really high-tech cellphone on them. You'll hear (or not) the sound when the cellphone on the table is flashing and before the announcer comments on whether you heard it or not.

[Poll #747684]

I actually did hear it, unlike the one that the_xtina linked to a while ago (anyone remember that link?), but also I was on a laptop then and I have good speakers now (hence wanting the link).