Discovery Channel Netherlands: Not for women!

[asterroc]

Found via hrafn, the URL says it all.

http://contexts.org/socimages/2009/12/08/the-discovery-channel-not-for-womens-eyes/

Like I said in another recent post, there's reasons I don't usually reveal my gender in a science context, and now the Discovery Channel has joined those reasons.

(Edited to the correct name of the channel: Discovery Channel. Not to be confused with Discover Magazine.)

Comments

[jrtom.livejournal.com]

...what?

Seriously, what the left-handed tap-dancing h-e-double-hockey-sticks is that noise?

I mean, I assume that what's going on is that some dumbass marketroid thinks that the Discovery Channel in the Netherlands is getting a lot of female viewers and not so many male ones, and is trying to stir up some interest among male viewers.

But this is so incredibly dumb that I have to wonder if it's a parody (in poor taste).

[zandperl.livejournal.com]

I assume that what's going on is that some dumbass marketroid thinks that the Discovery Channel in the Netherlands is getting a lot of female viewers and not so many male ones

Interesting hypothesis. I had assumed they were getting too many highbrow/intellectual viewers and wanted to pander to the masses, and couldn't figure out how to pander to WOMEN masses, only men.